Black Is The New Green Book Launch

A book about marketing to affluent African Americans.

March 16th, 2010 marked the New York launch of the much anticipated book Black is the New Green: Marketing to Affluent African Americans.

Published by Palgrave Macmillan, this book outlines the $87.3 billion in buying power that affluent African Americans possess.

In the book, readers are shown how to follow in the footsteps of brands like Gucci, Sony Electronics, and Aston Martin and become successful in marketing to a segment that can no longer be overlooked.

On a beautiful sunny day in New York City, the Maritime Hotel attracted many amazing guests from celebrities to high profile executives and business leaders who gathered to celebrate the books co-authors Len Burnett, co-founder of Uptown Magazine and Vibe Lifestyle Network, and Andrea Hoffman, founder and CEO of Diversity Affluence.

In attendance were actor Anthony Anderson, media personality Kimberly Richardson, former Motown Records President and founder of Kedar Entertainment, Kedar Massenburg, clarinetist Anthony McGill who performed with Yo-Yo Ma at the Obama Inauguration, fashion photographer Keith Major, Keisha Vaughn, Senior Director of Leadership Development, Diversity & Inclusion for Draftfcb Diane Ashley, Vice President and Chief Diversity Officer for the Federal Reserve Board of New York, and Noel Hankin, Senior VP Multicultural Relations for Moet Hennessy USA.

Other guests caught sipping on the “Belvedere Sparkle” specialty cocktails included the beautiful Antoinette Hamilton of L’Oreal, Events Editor for Town & Country Magazine, Alexis Clark, Emmy Award winning director and producer, Rudy Gaskins and his wife, voice coach, Joan Baker, VP of Brand Integration and Entertainment at UniWorld, Monique L. Nelson, Nicole Cokley of Bloomingdale’s, Kathleen Vita of MCM, Felicia Daniels of Continental Airlines, Keke Cargill of Elizabeth Arden and many others. Red carpet interviews were conducted by model and actress Princess Keisha Omilana and the celebration was sponsored by Belvedere.